I handled the project as a direct freelance website designer and developer, designing and developing the website from scratch using WordPress and WooCommerce.
The website was built as a complete creative platform that combines service presentation, portfolio organization, blog content, and a WooCommerce-powered digital store for selling licensed digital photography products.

My work included creating the photography and videography service structure, building the WooCommerce store, adding digital products, configuring licensing-related product details, uploading and organizing images and videos, managing the portfolio structure, and implementing blog content.

I was also responsible for the technical setup, including domain management, hosting configuration, SSL setup, performance optimization, image optimization, and preparing the website for a smooth live experience.
The objective was to create more than a visual portfolio. The project was developed as a scalable creative website that presents Wajd’s work professionally, supports service discovery, enables digital product sales, and maintains strong performance despite the heavy use of high-quality images and videos.

• Custom WordPress Development : Designing and developing a custom WordPress website from scratch for a photography and videography brand.
• WooCommerce Digital Store Setup : Building a WooCommerce-powered store for selling digital photography products.
• Digital Product Licensing Setup : Structuring digital products with licensing-related details to support online sales and usage clarity.
• Image & Performance Optimization : Optimizing images, media loading, mobile experience, and overall website performance.
• Hosting, Domain & SSL Setup : Managing the domain, hosting environment, SSL certificate, and secure website launch.
• Responsive Front-End Development : Building responsive layouts optimized for desktop, tablet, and mobile users across portfolio, store, blog, and service pages.

I created the WooCommerce store and configured digital products with licensing-related details, allowing the website to function not only as a portfolio, but also as a digital product platform.
Because the website depends heavily on images and videos, I focused on media organization, image optimization, performance improvements, responsive layouts, and a clean browsing experience across devices. I also managed the domain, hosting environment, SSL configuration, and launch setup to ensure the website was secure, stable, and ready for public access.

The result is a complete creative platform that combines professional portfolio presentation, service discovery, blog content, WooCommerce digital product sales, and optimized media performance within one scalable website.