LECMO Perfume is a fragrance brand with a growing digital presence and a diverse collection of products. I led the project from strategy and planning through development, launch, and ongoing digital growth.
My role covered the complete e-commerce ecosystem, including website development, hosting setup, technical management, payment gateway integration, shipping company integration, SEO optimization, analytics, conversion tracking, social media management, and paid advertising campaigns.
The objective was not only to create a visually refined online store, but also to build a reliable and scalable digital infrastructure that supports smooth customer journeys, accurate campaign measurement, and long-term business growth.